Virtual reality app lets buyers explore apartments in 3D

Date: Nov 25,2015



















The power of mobile phones and tablets to incorporate big data feeds into 3D virtual reality software is creating a new kind of experience for people looking to buy off the plan into a $107 million Sydney apartment project.


Residential developer, Thirdi Group, has joined forces with an app company to create a new system that allows potential buyers to explore the project in Augmented & Virtual reality while accessing data on the area’s past sales, projected values and rental returns.  


Bachir El-Khoury, managing director of Sydney app and games developers, Limpid Logic, says ARTi will include a wide range of experiences not offered by other VR/AR systems used in real estate marketing.




















Artist’s impression: The new apartments will feature extensive vertical gardens, large planters and landscaped rooftop gardens. Photo: Supplied


“It will combine virtual and augmented reality with a vast amount of information that you would otherwise have to search through the internet and press hundreds of tabs to get,” he says.


“We’re plugging into big data from other companies and public services to indicate how values will grow over time for instance, and also doing things like showing people visiting the site how the project will cast shadows over the ground in real time.”


Thirdi director Luke Berry says ARTi is the only app of its kind. “It can already be downloaded via and be used to explore our Iconic development in Waterloo,” he says.




















Artist’s impression: Iconic at Waterloo can be viewed and experienced via virtual reality app.Photo: Supplied


“People point their mobile at our brochure and the app automatically loads in 3D out of the pages. They can explore an apartment from every angle, see balcony views and inspect proposed fixtures and fittings. If a purchaser visits the physical site, they can stand across the road and the development will appear as if it’s already built.


“We attached 360-degree cameras to aerial drones and flew them around each balcony level to catch the views, and then our team stitched that into ARTi.


“In the future, purchasers will also be able to use the app by pointing their mobile at our newspapers ads. We intend to market ARTi internationally to other forward-thinking developers.”


The Iconic development in Waterloo is a joint venture between Thirdi Group and Milligan Group. The 81-apartment project in Elizabeth Street, directly opposite Waterloo Park, incorporates three restored heritage buildings.


CBRE Residential Projects Managing Director, David Milton, says Waterloo is becoming increasingly gentrified and values are increasing. “Iconic will have a rich green environmental aspect with views across the park that can never be built out,” he says.


“There will be extensive vertical gardens, large planters and landscaped rooftop gardens with plunge pools and superb city and district views. The historic facade of what used to be the Chubb factory has already been beautifully restored, and this will bring a heritage fabric to the whole development.


“Waterloo used to be an industrial area, however it’s now transforming into one of the more desirable residential areas of inner Sydney, one that’s rich with history and character of buildings like Iconic. It will be the next Surry Hills – Danks Street is already one of the most popular weekend destinations in the area, with cafes and fashion and art outlets.


“Iconic is an easy five-minute walk to Green Square railway station, and Green Square town centre is now being developed with a library and new aquatic centre. Billions of dollars are being spent there on new infrastructure.”


Studio apartments at Iconic start from $587,000, one-bedrooms from $690,000, two bedrooms from $1,085,000 and three bedrooms are priced from $1,475,000.


Berry says the restored factory will include a retail or restaurant space on the ground floor with soaring five and-a-half-metre ceilings. “We’ve retained its industrial feel with old timber beams meshed in with steel. It will be a beautiful space,” he Waterloo,” he says.





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